brand story lounge

let's make you website
speak to the heart of your people

The Client Lounge is currently only accessible on desktop, laptop, or tablet. Mobile access isn't available at this time.

We’re continuously working to improve your experience, so if you have any feedback or suggestions, feel free to reach out — we truly appreciate it!

send your suggestion

Please view on your desktop.

BRAND STORY

This project covers the full design and development of Dream In Silver's e-commerce website on Shopify. The goal is to create an elegant, high-end online store that reflects the beauty of Denny's work and is built to attract her ideal clients from day one.

The build includes a complete brand visual foundation, a Shopify store with up to 5 product categories and 10 items per category, basic copy, initial email setup, and all essential website pages — Homepage, Category & Product Pages, and Checkout. The website is set to go live on August 21, 2026, with an offboarding and handover meeting scheduled for September 2, 2026.

Project Period: June 29 – September 2, 2026

Deliverables →

← The process

DELIVERABLES

Brand Visual Foundation
  • Logo design or refinement
  • Typography selection
  • Brand color palette

Website Build
  • Shopify store setup and configuration
  • Up to 5 product categories, up to 10 items per category
  • Initial email account or newsletter platform setup

Basic Copy Foundation
  • Homepage headline and intro copy
  • Short product and category descriptions (up to 10 items)
  • Basic SEO page titles and meta descriptions

Website Pages
  • Homepage, About, Contact, FAQ
  • Category Pages
  • Product Pages
  • Checkout Page

Technical Setup
  • Domain connection
  • Payment gateway setup
  • Shipping and tax configuration
  • Analytics and tracking setup (Google Analytics + Meta Pixel if applicable)

process overview →

← brand story

Process Overview (scroll to view)

brand story →

← deliverables

  • Jun 29 – Jul 5
    Onboarding

    We kick things off with a questionnaire, asset gathering, and a kickoff call to align on vision, goals, and project expectations.

  • Jul 6 – Jul 12
    Brand Visual Foundation

    We establish the visual identity of Dream In Silver — refining the logo, locking in typography, and defining the brand color palette that will carry throughout the store.

  • Jul 13 – Jul 26
    Website Design Draft

    Full mockups of all website pages are designed based on the approved brand visuals, giving you a clear picture of how your store will look and feel before anything is built.

  • Jul 20 – Jul 26
    Copy Writing

    Homepage copy, product and category descriptions, and basic SEO titles are written to align with your brand voice and attract your ideal clients.

  • Jul 27 – Aug 9
    Revision Rounds

    Up to two rounds of revisions are conducted on the design and copy based on your consolidated feedback.

  • Jul 20 – Aug 21
    Build & Technical Setup

    Your Shopify store is built, configured, and tested — including domain connection, payment gateway, shipping, tax, and analytics setup.

  • Aug 21
    Website Launch ✦

    Dream In Silver goes live. Final quality checks are completed and your store is ready to welcome your first customers.

  • Aug 22 – Sep 2
    Offboarding

    A handover period where you get comfortable navigating your new store, followed by your offboarding meeting on September 2 to wrap up the project.

No Guesswork, Just Game Plan

Your project calendar gives you a clear view of what’s happening each week—what I’m working on and when you might need to jump in. This will be your home base throughout the project, so feel free to bookmark this page and check in anytime!

go to my project calendar

WORDS & WEBSITE BY BRAND STORY LOUNGE  |  SUPPORT@BRANDSTORYLOUNGE.COM